- and we hope that the the information available here gives you an interesting and convenient introduction to our mission. Fruitcom is dedicated to applying innovative business processes and technologies to the retail produce supply-chain. We reduce manual processes, increase safety and responsiveness and add value to the fresh product through consumer information systems. Our services enhance the business of retailers, producers and traders and the shoppers' experience. We achieve these goals through the application of standards based technology. Fruitcom have spent the past three years together with our Dutch technology partners developing an advanced supply chain system to support all aspects of produce trading and traceability. For more information regarding these products and services, please mail fruitway@fruitcom.com We see bringing the consumer into the entire product development and supply cycle as the next major challenge in the retail produce industry. It is a challenge well suited to the latest emerging technologies being developed by Fruitcom. Our goal is to ensure that our partners develop the processes and practices that prepare their businesses for the new future of retailing and shopping behaviour. We see much potential for applying some of the enhancements seen in the Consumer Packaged Goods Industry to the produce sector. Many of these enhancements have been codified by the GS1 organisation in association with GCI. We do not accept that the produce industry should for any longer be left out of these advancements in supply chain technology. Volatile markets are a special feature of the produce industry and Fruitcom is involved in processes intent on reducing the cost involved in frequent price re-negotiations. Other manual processes in the supply chain are also reduced like ordering and scheduling. These are replaced by automated intelligent systems for example Collaborative Planning Forecasting and Replenishment and automated replenishment driven by POS (Point Of Sale) Data. Another inspiration, is the quality and loyalty of the relationships that retailers have with their own local producers. Fruitcom demonstrates that many of the advantages of these relationships may be enjoyed by those with foreign producers if the appropriate systems are available. We invite you to read on and learn more or alternatively please feel free to mail us at: priority_inbox@fruitcom.com .